Hi!! I’m Oti :)
I studied Industrial Design Engineering and later specialised in UX/UI, but my career has always been a bit difficult to put into one box.
In 2021, I founded OUM Series, a premium candle brand made in Spain. I worked across pretty much everything: product, branding, creative strategy, art direction, marketing and digital. We collaborated with brands like Simorra, Sveti Stefan, Goutdhestia and Maven Collection, and were stocked at places like WOW Concept.
After closing the company in 2025, I started working independently. My main client has been LOEWE, where I’ve worked across web, UX, digital operations and content, as well as leading the digital product side of Susmies Collection.
Today, I work across branding, creative strategy and digital design. I’ve never been very good at choosing just one thing. I like connecting different disciplines and, most importantly, making sure there’s a reason behind the work.
For me, good design isn’t just about looking good. It’s about having an idea, telling a story and making everything feel like it belongs together.
Drop me a line and let’s talk!
Thank you!