PRODUCT DESIGN · VISUAL IDENTITY · DIGITAL BRAND STRATEGY · DIGITAL MARKETING MANAGEMENT
CONCEPT
OUM SERIES was born in 2021 with a vision: to transform memories and emotions into exceptional products and experiences. We noticed a gap in the Spanish market for a premium candle brand—one that combines eco-friendly materials with handcrafted quality. A brand whose fragrances are truly captivating, lingering even after the candle is extinguished. OUM SERIES candles are recognized as luxury pieces, thanks to their carefully selected raw materials and the artisanal craftsmanship that shapes every stage of their creation.
MY ROLE
Design of primary and secondary products. Naming and visual identity of the brand. The designs aim to give the products a modern edge, moving away from the traditional “boring, classic luxury” image. Packaging design for all collections, art direction, brand strategy and digital campaign design, as well as web design (UX and UI).
Primeros bocetos del logo
Set de accesorios ''Candle Care''
Packaging del Set de Accesorios
Cerillas
Primer Packaging
Primeras colecciones
Prueba de materiales para packaging
Shooting conceptual
Set design, shooting y postproducción
Set design, shooting y postproducción
IBIZA SERIES - OUM SERIES
ART DIRECTION · Visual IDENTITY · DIGITAL MARKETING MANAGEMENT
CONCEPT
The day and night of the “Isla Bonita” in a series. Ibizan fig trees for the day, captured in our IBIZA DAYS candles and diffuser. Pure Mediterranean fruit that instantly transports us to summer days, paired with our IBIZA NIGHTS, featuring wild sandalwood and the goddess Tanit of Ibiza, allowing us to savor the most sensual and mystical nights. The perfect duo.
MY ROLE
Art direction, product design, conceptualization, communication strategy, and campaign design.
ROOTS SERIES - OUM SERIES
ART DIRECTION · Visual IDENTITY · DIGITAL MARKETING MANAGEMENT
CONCEPT
A series inspired by the most primal aspects of nature, bringing you closer than ever to the scents of childhood, the countryside, family, and home. It blends color and freshness with the fragrance of our TOMATERA candle, and softness and purity with the scent of our ALMENDRO candle.
MY ROLE
Led art direction, product design, conceptual development, communication strategy, and campaign creation.
