WEDDING SERIES - OUM SERIES
DIGITAL MARKETING MANAGEMENT · ART DIRECTION · DESIGN
CONCEPT
One of our most beloved campaigns, running throughout the year, showcases fully customized candles for weddings—perfect for decorating the event, gifting to guests, or as keepsakes for the bridal party. Our goal is to make brides and grooms feel completely connected to the designs, with scents that will forever evoke the magic of their special day. The campaign has been reinforced through collaborations with influencer weddings, including Inés Arroyo and Agostina Saracco.
MY ROLE
Led the ideation, conceptualization, and design of fully customized candles, creating a unique visual identity for each collection while staying true to OUM SERIES’ brand aesthetics. Oversaw the development and execution of advertising campaigns, content creation and management, social media strategy implementation, and performance analysis to refine and optimize results.
We continuously evolved the customization process to enhance efficiency and client experience.
Take a look at our Instagram @oumseries to see more!
Take a look at our Instagram @oumseries to see more!
We also included influencer gifting as part of our campaign strategy, along with ads and discounts.
Here’s an example of our first personalized candles for the guests of influencer Inés Arroyo’s wedding. I designed a candle model featuring the wedding date inscribed on the box in a handwritten font, along with our brand font for the name her friends call her, “the Amancios.”
Here’s an example of our first personalized candles for the guests of influencer Inés Arroyo’s wedding. I designed a candle model featuring the wedding date inscribed on the box in a handwritten font, along with our brand font for the name her friends call her, “the Amancios.”
We were featured in ¡Hola! magazine in the Brides section.
CORPORATE SERIES - OUM SERIES
DIGITAL MARKETING MANAGEMENT · ART DIRECTION · DESIGN
CONCEPT
One of our most successful campaigns, fully focused on corporate clients, allowed us to collaborate with remarkable companies (see Product Design – Clients). We created personalized gifts for clients, employees, and events, and helped some brands launch their own signature fragrance lines.
This isn’t just about adding a logo—it’s about crafting products that reflect a company’s values through design, scent, and size, creating complete visual identities.
MY ROLE
Led the ideation, conceptualization, and design of fully customized candles for corporate clients, creating unique visual identities for each collection while staying true to OUM SERIES’ brand aesthetics.
Oversaw the development and execution of advertising campaigns, content creation and management, social media strategy implementation, and performance analysis to optimize results and inform redesigns.
We provide base designs that perform best in ads, alongside fully bespoke options tailored to each company. Explore the Clients section to see examples of the brands we’ve worked with.
Take a look at our Instagram @oumseries to discover more!
